On February 6th, Integration Centre Prague launched an online campaign introducing the 4 infographic posters created as a part of the INTEGRA project. The printed version of the posters was introduced to the public in January and was subsequently distributed to various Prague NGOs, public offices and other institutions. On February 5th, the posters were further promoted and disseminated to Prague integration actors, including city officials, at the 34th Regional Advisory Platform organized by ICP.
The posters cover the 4 main topics of the INTEGRA Prague city audit, which was carried out as a part of the INEGRA project throughout 2018, namely City vision and Services, Civic participation and social inclusion of TCN, Urban environment and safety, Attitudes towards foreigners, and Mutual relations between TCN and majority population.
The main aim of the posters is to raise awareness of the wide public about the presence and integration of foreigners in Prague. They inform about the number of foreigners living in the city, their countries of origin, reasons for arrival, involvement in the society and distribution in the individual Prague districts. They further introduce the main integration actors in the city, explaining some of the ways/means they use to ensure a smooth integration process – something that benefits the whole society. Last but not least, the posters promote the information and communication channels used by the Prague municipality, namely the TCN-friendly city website Prague for All (www.metropolevsech.cz), the corresponding FB page, as well as the Praguer app developed by Integration Centre Prague to help foreigners with orientation in the city. All of the posters are both in Czech and English in order to ensure a bigger outreach.
As for the online part of the infographic campaign, Integration Centre Prague tried to promote the posters mainly through their FB page. Besides promoting the posters as a whole, they focused on publishing specific infographics they contain, in order to bring more attention to selected issues and information. The FB posts have been very popular so far – the ones that have already been published have attracted considerable attention: 14 371 people were reached by the posts with 928 engagements, 44 shares and 167 likes. This part of the online campaign will keep running during the rest of March and continue in April 2019.
Project partners planned their further activities and campaign.
Sofia Development Association presented and distributed the INTEGRA project infographic posters to the members of the national Working Group on Integration on January 28, 2018. The Working Group on Integration consists of representatives of national institutions like the State Agency for Refugees, the Agency for Social Assistance, the Agency for Social Assistance, the Employment Agency; international organisations like UNHCR, IOM, the Red Cross; municipalities; NGOs actively working in the area of integration. Sofia Development Association has joined forces with many third country nationals, experts and academics to design posters that aim to change the attitudes and demonstrate that migrants are needed at the labour market in Sofia, that the tertiary education has more to offer, and that security and safety is not directly related to the number of migrants in the city. The posters will appear in reception and integration centres, institutional and NGO offices and events.
